Several times a year I lens fashion video campaigns during the actual still photography shoot. It’s exciting to work with a slew of talented creatives whose singular focus is to execute the creative director’s vision. It’s great to to work alongside seasoned still fashion photographers who bring their unique style and lighting techniques. It can be challenging because of the overlapping demands on the talent, forcing you to be quick on your feet and selective with your shots.
On a recent four-day campaign shoot for the brand Tom Tailor of Germany, I had the pleasure of working with German director Birgit Amelung of Profashional here in New York City.
The five videos we created each possess a different feel. The creative direction was different for each clothing line we filmed and the location, camera movement, and edit came together very well.
Here are three of the four videos created: