Shooting these two of four fashion films for German agency PROFASIONAL and my director, Birgit Amelung was very enjoyable as well as challenging.
The Tom Tailor Spring / Summer 2015 campaign was captured on the streets and beaches of Miami, FL, in October 2014.
Our goal while working along side the photography production crew was to create these short stand alone pieces within a very tight and shooting schedule that involved multiple locations and models. All lighting was either natural, bounced with a California sun bounce or diffused with a 6x6 frame or large beach umbrella.
Above is our Denim day. We were looking for warm overtones, playful moments, and an American road trip feel complimented by the unique motel location. The campaign video below illustrates a high energy lifestyle illustrated with the use of live action handheld video, time lapse, and slow motion videography shot on location in Miami.
Sony FS700 + Odyessy 7Q
10 bit AppleProRes422 downscaled in camera from the Raw 4K Signal
Captured using S-Log2 / Graded on Davinci Resolve
Zeiss ZE, Canon L, and Metabones Adaptor
Steadicam & Cineped Slider
agency: PROFASHIONAL / Herr Brammen
client: TOM TAILOR
director: Birgit Amelung
dp: Richard Patterson